Pure Networks

Pure Networks Company

Pure Networks is a networking software company that looks comprehensively at the challenges consumers and small businesses face as they struggle to take advantage of digital technology.

Pure Networks provides networking software that enables consumers and small businesses to enjoy digital technology that simply works and simply connects.

Formed in 2002, the Seattle-based company leads the rapidly growing wireless home network management software market with a 76 percent share. Its flagship product Network Magic is the first and only solution that works across all major operating systems, including Windows XP, Vista and Mac, to provide the most complete, easy-to-use and secure home networking solution.

Most computer users are quick to recognize the benefits of a home or small business network, but only a small percentage have the technical expertise to set up and maintain one. Users are forced to sort through the intricacies of WEP keys, MAC addresses, DHCP, DDNS, opening ports and firewalls, and other arcane technologies.

Simply put, networking is far too complicated and it rarely “just works” for the average consumer. As more consumers bring a greater number of devices into their homes and small businesses, it further complicates the matter.

Pure Networks is focused on empowering consumers and small businesses owners to easily set up, organize, manage, secure and use a home or small business network. By maintaining a direct relationship with consumers, we have developed a deep understanding of how best to provide an experience that is uncomplicated and supportive, regardless of technical ability or expertise.

Pure Networks, acquired by Cisco Systems, Inc. in August 2008, provides software that empowers people to easily set up, manage and secure a home or small office network so they can enjoy a connected life.

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